Date: Tuesday 19 June 2018
Time: 10am to 2pm
In increasingly crowded and sophisticated markets, brand development has never been as critical to the achievement of business success. How a brand is created, promoted and maintained will be the focus of this short course.
Participants will be asked to consider their own brand, its personality, its uniqueness, positioning and management within the overall marketing and promotion of the business. Participants will be provided with practical tools and techniques to manage their branding and promotion to maximise business returns.
- The anatomy of a brand, what it is, how it works, its value
- Defining the brand – its purpose and its benefits
- Branding to support and manage customer expectations and drive loyalty
- Branding to drive home your unique competitive advantage
- Brand Management
Click HERE to book!