The course participant will learn the basics of SEO required to improve their website ranking on this course. They will gain a good overview of what SEO is and how it affects their website.

Along with the tools to check their current website's SEO performance they will gain an insight into recommendations for Content and Technical improvements for their website.

Participants will learn:

• How Search Engines Work
• Content SEO
• Technical SEO
• Search Strategies
• Search trends
• SEO Skills
• Reviewing case studies

SEO can be a complex technical subject. This course is aimed at simplifying the topic for business owners to allow them to understand best practices going forward.

This course is delivered via Zoom, the online meeting platform.

You will receive the course login the day before the course starts.