This webinar aims to demystify the process of pricing work and art valuation. The online webinar will be of most benefit to emerging to mid-career artists - giving you an informed perspective on pricing pricing your own artwork. Whether submitting a commission proposal or selling your work, it is essential to know how to calculate costs and to have confidence that the price you ask will be sufficient to cover expenses and generate an income and funds for future research and developments during the quiet times. 

The advice in this webinar is most suited to artists pricing artworks for sale in commercial gallery settings or direct sales with clients.

Subsequent to this webinar (1.5 hrs including 30 mins for Q&A) a supplementary set of eight 20 minute 1-on-1 clinic sessions will then begin for up to 8 artists from County Louth with Claudia Kennaugh.

Tutor: 

Claudia Kennaugh is the founder of Art & People, a Bristol-based art advisory service offering guidance to artists and collectors. Prior to the launch in 2019, Claudia worked for 15 years in the arts. First as a songwriter and performing artist and then art advisor and gallery partner. Over her years co-running the Hollywood Road Gallery, London – established by her family in 1980 – she curated countless fairs and exhibitions with hand-sourced artworks from the UK, Europe & South America. 

During that time she nurtured the careers of many artists. Her dual experience  of life on both sides of the business inspired her to create a service that helps the people who create art, just as much as those who collect it. Today, Art & People supports the professional development of early-mid career artists with one-to-one coaching, online tutorials and workshops with studio groups such as Bow Arts Trust and Wimbledon Art Studios. Claudia’s curating work continues both in public residencies and in people’s homes. By sourcing artworks from her growing community and helping collectors to buy, frame and hang art that they love, she creates new connections and opportunities, bringing it all full circle.